On March 5th 2010 Apple released a new product, the iPad. Leading up to its big release, there was lots of chatter and speculation as to whether this device would be as popular as Amazon’s Kindle and how it would affect various newspaper and magazine industries.
The Kindle was first to the market, and its inventors tried to sell books on it for approximately ten dollars each, trying to make these e-books cheaper than the average hard copy book as part of their business plan. However, it turned out that publishers weren’t making a lot of money from the Kindle. In late 2009, the Kindle was challenged by an e-reader from Barnes & Noble called the “Nook,” which offered similar but even more appealing innovations than the Kindle, and slowly started to harm the Kindle’s business.